A quiet and peaceful town, and for this reason is a popular holiday destination, as well as where Morporkians go when they retire. The city is famous for its floral clock; a circle of flowers, each of which opens its petals at a different hour and its (blue-veined) cheese. However, Quirm is most significant as the location of the Quirm College for Young Ladies, which has been popular with the upper class for many years and the birthplace of famous inventor Leonard of Quirm.